Co-founder of the Moleskine Company, she conceived the notebook line in the 1990s. Director of Brand Equity and Communication until 2015, she was then a strategic advisor and Board Member of Moleskine. Currently she does not have any office in the Company and is completely dedicated to non-profit activities.
Previously she worked independently as a consultant on strategic communications and product concept. Her professional experiences led to several teaching positions at various public and private universities.
Author of several socio-anthropological essays and articles on contemporary change, her writing works also extend to various other areas: creative writing, poetry, non-fiction and literary translation.
She was a co-founder of the non-profit foundation lettera27 and a member of OPLEPO, Opificio di Letteratura Potenziale (Workshop of Potential Literature).